Preparing for the Assessment Package

Google Analytics ~ Preparing for Assessment Package for Australian Federal Government Agencies

Google Analytics 360 (Premium) ~ Preparing for Assessment Package for Australian Federal Government Agencies

A digital analytical audit, analysis and implementation package aiding Government Departments and Agencies in optimising their users' experiences. A User Centric Government Analytics Engagement with Internetrix is comprised of the following;


  • Undertake a complete audit of the department's digital presence
  • Identify a list of relevant insights and findings
  • Prepare a list of recommendations to bridge the gaps between the current customer experience and a world class customer experience
  • Prepare a list of activities / initiatives the department could use to derive deeper insights by improving their analytics implementation


  • Deliver a comprehensive findings and recommendations document outlining;
  • The current digital situation
  • A performance scorecard
  • A priority matrix for improvement initiatives
  • A number of best practice recommendations
  • A list of activities which when undertaken can help the client gain great insight from their visitors experience
  • Achieve World Class Analytics
  • Deliver an improved customer experience
  • Improve their ROI on digital investment

The Internetrix user-centric Government Analytics engagements provides departments and agencies with the insight to be able to fix and improve their current tracking and reporting situation.